![]() ![]() Consider using surveys and questionnaires to receive comments from leads who are interested in purchasing from your brand and customers who already have experience interacting with your company. Once you set the goals, conduct research. It helps direct all your efforts and aspects of your map towards reaching one ideal customer. You might also need to develop a buyer persona that will represent your ideal customer during the process. Afterward, specify the audience you target. Determine what you want to achieve: increase customer retention, find some information necessary for your future business decisions, or improve customer loyalty and customer experience. Before designing a map, define the main objectives of your mapping. If you want to create a great customer journey map, follow these six main steps.
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